Noted YouTube personality and founder of the Em Talks brand, Em Sheldon reaches a collective audience of millions through a social media presence that filters topics such as love, beauty, fashion, travel and fitness through her unique take and vibrant personality, connecting intimately with hundreds of thousands of followers worldwide. Since launching in 2012, her website has seen a steady increase in traffic, with Sheldon snagging the 2012 Cosmopolitan Blog Award for Best Newcomer a mere ten months after she set up her channel. This effervescent internet personality has also received the 2016 InStyle Magazine Top Lifestyle and Travel Award, in recognition of fantastic content giving insights into her daily life and adventures.

Based in London, the entrepreneur/influencer is active across multiple social media channels. With an Instagram following of over 100,000, she gives followers an essential insight into her glamorous and colourful lifestyle. One of her most popular outlets is her YouTube channel, where she shares personal stories, fashion hauls, beauty tips, and more with tens of thousands of subscribers. Rather than focus on a specific niche, Em gives her fans a diverse range of content, touching on beauty, health, wealth, and everything in between. She also shares limited deals on high-quality clothing and products, working alongside a range of successful brands to help them reach a broad demographic that are young, fashionable and super-stylish.