Plug2Play specialises in multi-platform widget development, including applications for social networks such as Facebook and Myspace. Widgets are small, easy to use, branded pieces of software that plug in to another platform – be it a user's desktop, their favourite social network, or mobile device – and provide them with relevant content related to their interests. This has obvious value to the consumer, but is also great for brands, allowing them to integrate themselves into the daily lives of their customers.
The company's previous work includes an official Google Gadget for multi-million selling musician James Blunt on behalf of Warner Music, developed in conjunction with Plug2Play's sister company Creative Cultures. This was used to keep fans up to date with the latest info on the artist's releases, tour dates and so on.
As well as developing such technology, Plug2Play, along with the expertise offered by its sister companies in the Livewire Group, is well placed to consult on widget campaigns, devise the creative media content and assist in the whole process, from initial concept to deployment. Warner Music UK |
